WHAT IT ISPURE COLORBurst of pure color.Pure pigments transform in an instant lip fusion.Full coverage in a weightless creamy texture for couture satin look and bare lip feel.Effortless glide for a high precision foolproof application in one swipe. PURE CAREHigh-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application. PURE COUTUREExpertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude. Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse. *Consumer test on 300 women KEYWORDSYSL Rouge Pur Couture, lips, lipstick, YSL lipstick, YSL satin lipstick, beauty, makeup, pure colour, intense colour, high pigment, satin lipstick, lip care, comfort, protection, ceramides, refillable, nude look TYPESatin Lipstick